Your brand consists of thoughts consumers have about your service business based on their experiences with your business when presented with any element of your brand’s identity.


How have you been shaping the perception of your service brand? If you are struggling to attract the right attention to your service business, you might have a branding problem.


Let’s work together to create a brand strategy and brand messaging strategy that will boost your likability factor, increase trust, and ultimately, with good marketing, help you reach your business goals with more ease using consumer insights.


It is time you use human behavior and psychology to your advantage.

Positioning You For Success

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Get attention. Serve more people. Amplify your brand presence.

Your brand — One of your most valuable assets.

Partners Past and Present

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Public School 30M

NYC MWBE-Certified Business and Department of Education (DOE) Vendor

60-Minute Strategy Intensive

Whether you are a startup or an existing service business owner, having a brand strategy marketing professional to talk to about building your brand can save you from wasting time and money and from headaches. 


In one 60-minute intensive, you can receive solid guidance on developing your brand and improving your marketing with an actionable strategic roadmap to follow to help you overcome some of your brand or marketing challenges.

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The Brand Accelerator Program

When you find yourself questioning if your brand and its messaging are working for you or against you while not knowing what to do to change things, you already know that confusion is an enemy of peace and focus.


In this 12-week, outcomes-based coaching program, you will gain audience, visual, and content clarity. You will also learn how to leverage human psychology and behavior to advantageously build a deeper level of likability and trust with your audience with less effort.


If you are managing the brand of a service business, let us work together so that clarity will bring you peace of mind.


Join the Brand Accelerator Program today.

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Not clear what your next step should be?

Book a 20-Minute Complimentary Brand Clarity Call. Please be ready with questions that will help you determine if VCM Strategies is the right brand strategist for you. Do not book this type of call if you are looking for a consultation.


How To Better Understand Your Ideal Consumer (White Paper)

Understanding your ideal consumer is a critical part of your business and brand strategy. It is through understanding your ideal client that you can humanize your brand. From this white paper, you'll gain a deeper understanding of who your ideal consumer would be, where to start with the process of learning more about them, approaches to brand research and its impact on brand strategy, and so much more.

Download this white paper to learn more.

Vanessa is ridiculously knowledgeable in her fields of expertise. I felt more confident in my business after implementing a few tips I learned from just one consultation with Vanessa! Be prepared to change your perspective for the betterment of your business.

- Sidra Robertson, Owner | Sidra Startups

Strategic Branding Insights