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Building Purpose-Driven Brands

Get attention. Serve more people. Amplify your brand presence.

Welcome to VCM Strategies, specializing in brand, messaging, and marketing strategies for nonprofits, schools, and people-based service businesses.

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If you are in the business of helping others, you should partner with VCM Strategies to achieve your management and marketing goals.

 

VCM Strategies builds the foundation for your brand—a sturdy platform to build your brand on, using actionable data, not assumptions or guesses.

 

And while other marketers desire to be jacks-of-all-trades like a food menu with too many cuisines on it to be that great, VCM Strategies is focused. Focus is the difference between excellence and mediocrity.

Partners Past and Present

Town of Manchester, CT logo
IABA logo
National Association of Women Business Owners Logo
Boys and Girls Club of Harlem Logo
Experience Harlem Logo
GAACC Logo
Harlem Entrepreneurial Fund Logo
Harlem Community Development Corporation Logo
Start Small Think Big Logo
Public School 30M Department of Education Logo
F2M Fire and Drafting Design Logo
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Fulp Diversity Logo
KQH Mental Health Counseling Logo
Harlem Commonwealth Council Logo

NYC MWBE-Certified Business and Department of Education (DOE) Vendor

Foundational Strategies

VCM Strategies offers a brand strategy, messaging strategy, and marketing strategy.

What is a brand strategy?

A brand strategy is a blueprint for building and expressing your brand before or after launching. Executing marketing according to a brand strategy can lead to, on average, a 31% uptick in revenues and 3.5 times more brand visibility.

What is a messaging strategy?

The messaging strategy development process involves the careful evaluation and determination of what your messaging will convey to your target audience that is impressive enough to capture their attention and is known to save up to 30 hours a month on content development.

What is a marketing strategy?

The marketing strategy is the game plan for reaching your target audience that is invaluable to all businesses. Your ability to keep the ball rolling after our work together will be critical to your success and progress, as strategy without following through with marketing is a waste of time.

 

Why VCM Strategies?

No one wants to hire or work with someone that they must micro-manage. When busy, no one has time for that!

 

You want a partner who can pick up the ball and start running with it from day one. You also don’t want to hire someone to help you out, making you look bad.

 

VCM Strategies is here to ease your stress and make you look good to whomever you look to impress, as your trusted support, ally, advocate, confidant, and ear.

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Image by Windows

The Kick-Off Service

You can only start with one service through VCM Strategies, which is Brand Therapy, a brand strategy workshop.

 

Brand Therapy is for nonprofits, schools, and small to mid-size service businesses with about four marketers or less.

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Strategic Branding Courses

When you find yourself questioning how to build a brand while not knowing what to do for a competitive edge to stand out, you already know confusion is the enemy of peace and focus.

We offer two courses, one on brand strategy and another on messaging strategy, so that you can align your values with those of your stakeholders, develop your brand voice, create content that converts, and so much more.

Let us work together so that clarity will bring you peace of mind. Sign up today!

Not clear what your next step should be?

Book a 15-Minute Complimentary Brand Clarity Call. Please be ready with questions that will help you determine if VCM Strategies is the right brand strategist for you. Do not book this type of call if you are looking for a “pick-your-brain” call.

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How To Better Understand Your Ideal Consumer (Concept Paper)

Download this concept paper and learn how you can best approach understanding your ideal consumer profile — a critical part of your growth strategy and brand strategy development for authentic, holistic marketing to your target market.

Download this concept paper to learn more.

Vanessa is ridiculously knowledgeable in her fields of expertise. I felt more confident in my business just after one consultation! Be prepared to change your perspective for the betterment of your business.

- Sidra Robertson, Owner | Sidra Startups

Strategic Branding Insights