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Building Purpose-Driven Brands

Get attention. Serve more people. Amplify your brand presence.

Branding and marketing must have a base—a foundation. VCM Strategies provides nonprofits, schools, and people-based service businesses with this fundamental foundation essential to great branding and marketing.

Good-natured people and change agents that are passionate about helping others win work with VCM Strategies. It's for purpose-driven people who are irked by the mystery of marketing and branding, as well as those who loathe marketers who make false promises for sales or believe in marketing without data-driven strategies. What cardinal sins!


At VCM Strategies, you'll never feel like you're in the dark. Teaching you brand strategy is an essential part of working together. Your ability to keep the ball rolling after our work together will be critical to your success and progress, as strategy without following through with marketing is a waste of time.

Core Offer from VCM Strategies

Partners Past and Present

Town of Manchester, CT logo
IABA logo
National Association of Women Business Owners Logo
Boys and Girls Club of Harlem Logo
Harlem Entrepreneurial Fund Logo
Harlem Community Development Corporation Logo
Experience Harlem Logo
F2M Fire and Drafting Design Logo
Start Small Think Big Logo
KQH Mental Health Counseling Logo
Harlem Commonwealth Council Logo
Public School 30M Department of Education Logo

NYC MWBE-Certified Business and Department of Education (DOE) Vendor

The Brand Lift

If you've used VCM Strategies Brand Therapy service and decided to DIY your brand strategy and marketing or completed Foundational Peace for your full brand strategy and need ongoing support, VCM Strategies is here for you. Who else would know your businesses as intimately as VCM Strategies by this stage in the game besides you? 


With The Brand Lift, you can tap VCM Strategies for two monthly calls to pick Vanessa's brain about all things marketing and for her to look over your brand and messaging to ensure that you are on-brand all the time.

To be eligible for The Brand Lift membership, you must have completed Brand Therapy.


Strategic Branding Courses

When you find yourself questioning how to build up a purpose-driven brand while not knowing what to do for a competitive edge to stand out, you already know confusion is the enemy of peace and focus.


We offer two courses, one on brand strategy and another on messaging strategy, so that you can align your values with those of your stakeholders, develop your brand voice, create content that converts, and so much more.


Let us work together so that clarity will bring you peace of mind. Sign up today!

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Not clear what your next step should be?

Book a 15-Minute Complimentary Brand Clarity Call. Please be ready with questions that will help you determine if VCM Strategies is the right brand strategist for you. Do not book this type of call if you are looking for a “pick-your-brain” call.


How To Better Understand Your Ideal Consumer (Concept Paper)

Download this concept paper and learn how you can best approach understanding your ideal consumer profile — a critical part of your growth strategy and brand strategy development for authentic holistic marketing to your affinity audiences. 

Download this concept paper to learn more.

Vanessa is ridiculously knowledgeable in her fields of expertise. I felt more confident in my business after implementing a few tips I learned from just one consultation with Vanessa! Be prepared to change your perspective for the betterment of your business.

- Sidra Robertson, Owner | Sidra Startups

Strategic Branding Insights