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Service-based experts, entrepreneurs, visionaries, and small businesses who want to attract ideal customers come to me for help and guidance.

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Image of Vanessa C. Matthew in black and white
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CORE CAPABILITY

INTEGRATED BRAND COMMUNICATION STRATEGY DEVELOPMENT

[ KEY STRATEGY COMPONENTS USING TARGET AUDIENCE + COMPETITIVE RESEARCH ]

BRAND STRATEGY

MESSAGING  STRATEGY

WEB CONTENT STRATEGY

  • Brand Audit

  • Brand Substance Pillars

  • Audience Personas

  • Brand Personas

  • Brand Positioning

  • Brand Book Development

  • Messaging Audit

  • Voice + Tone Guidelines

  • Messaging Frameworks

  • Storytelling Frameworks

  • Funnel Mapping

  • Messaging Guidelines

  • Content Marketing Audit

  • Competitive Analysis

  • Core Strategy Development

  • Content Mapping

  • Content Workflow

  • Governance Protocols

Case Studies