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The Intersection of Art and Science

At VCM Strategies, the best possible results come from innovative thinking and grounded analysis, recognizing the value of exploring ideas while leveraging time-tested processes that have proven successful in the past. Thriving in the space of curiosity, VCM Strategies takes time to understand your unique needs and explores innovative solutions to drive success. In this space, truly memorable brands emerge, and VCM Strategies is committed to partnering with you on this journey. 

Core Values

Fearless Creativity

VCM Strategies values fearless creativity. Willing to take risks and think outside the box to deliver innovative solutions that drive results.

Collaborative Empathy

Approaching strategy with collaborative empathy is everything, meaning that VCM Strategies actively listens to and understands the needs and perspectives of clients to create tailored solutions for them.

Radical Candor

Committed to honest and open communication with clients and creative partners, VCM Strategies believes this approach fosters stronger partnerships and more successful outcomes.

Unconventional Wisdom

VCM Strategies brings unconventional wisdom to every project, leveraging diverse expertise and experience to develop unique solutions.

Tenacious Optimism

Tenacious optimism means that VCM Strategies approaches every challenge with a positive attitude and an unwavering determination to find a solution that works.

Brand Strategist, Wordsmith, and Marketer

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Vanessa C. Matthew

Brand Strategist, Writer, and Marketer

Vanessa has 18+ years of marketing industry experience and can help you create a brand that resonates with your audience and achieves your business goals. She specializes in developing engaging brand guidelines tailored to your unique marketing needs. Her structured and streamlined process is designed to make the branding process simple and stress-free for you. In addition, she provides an easy-to-follow workbook that guides you through each step of the branding process, so you can feel confident and empowered every step of the way.

Vanessa's approach to brand strategy is all about improving your marketing efforts and building greater brand recognition, loyalty, and customer support. Whether you’re just starting out or you’re an established business, she can help you define your brand’s position, voice, personality, architecture, key messaging, and more.

With an MS in integrated marketing communications, and experience teaching brand equity management and market research for WVU, Vanessa has worked with some of the world’s most recognizable brands like FedEx, Chase, Dr. Pepper, and Warner Media. She has also worked with smaller organizations like Fund Black Founders, the Boys and Girls Club of Harlem, and the International Association of Black Actuaries. Her expertise ranges from brand research to brand positioning, and to provide you with the full branding experience, she works with trusted marketing and design partners.

Past roles: Marketing Executive, Nonprofit Development Director, Event Planner and Marketer, Market Research Analyst, and Brand Equity Management Grad School Instructor

Relevant Education: Master’s in Integrated Marketing Communications (WVU)

Core Creative Partners

  • Ruzow Graphics

  • Enthuse Creative

  • Brand Plus Design

  • Tavaris Wyley (Design)

  • Mangrove Web Development

  • Sidra Socials

  • SocializeLA

  • Message Medium (SEO)

Let's Partner!

VCM Strategies is always looking for designers, writers, marketers, and fellow strategists to partner with. If you are interested in working together, send an email to Let's create amazing brands together!

A Few Clients Past & Present

  • All About Posh Events

  • Bath Candy Apothecary

  • Beauty by Jackie B.

  • Experience Harlem

  • F2M Fire & Drafting Designs

  • Fulp Diversity

  • Fund Black Founders

  • Harlem Entrepreneurial Fund

  • International Association of Black Actuaries

  • KQH Mental Health Counseling

  • L. Charlemagne

  • Lil Divaz Spa

  • Mommies for Wellness

  • More Than A Vibe

  • Nat. Association for Women Business Owners (NAWBO)

  • Office Without Walls

  • Pillar Equities

  • Point Du Jour Gourmet

  • Precise Grants

  • Preppy Trendy

  • Public School 30M

  • RH Fire LLC

  • Second Chance Capital

  • Swing It, Inc

  • The Leap Network

  • Town of Manchester, CT

  • Unity Spaces

  • Warner Media


  • Animal Care Centers of NYC

  • Burson-Marsteller

  • Girls Inc.

  • Hall Public Relations

  • Harlem Commonwealth Council

  • Ketchum Public Relations (Omnicom Group)

  • Mount Hope Housing Company

  • NYC Human Resources Administration (HRA)

  • Shiraz Creative

  • South Bronx Overall Economic Development Corporation (SoBRO)

  • West Virginia University

  • Woods Bagot


If you’re interested in learning more about how I can help you build a successful brand, please don’t hesitate to get in touch. You can contact me at


I look forward to hearing from you!

Clients featured in

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Are We a Perfect Match?

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