Simplify the decision to choose you.
With a service business, there are typically other service businesses or organizations offering services like yours. The key is to have those whom you want to help select you over your competition, with the competitor, at times, being those whom you want to help.
To help with decision-making, it is not your responsibility to convince people of your value. Instead, you are responsible for making sure people know the value you offer. A brand strategy and brand messaging strategy help greatly with this.
Vanessa C. Matthew, Chief Brand Strategist
This is where I come in.
I can provide you with clear-cut, outcomes-based brand strategy and brand messaging strategy guidance.
When you work with me, you’ll be working with an energetic, fun brand strategist with over 15 years of marketing experience for nonprofit organizations and for-profit companies in executive roles.
This experience also includes conducting market research for Fortune 500 companies from Chase and Procter & Gamble to NBC Universal and Hewlett-Packard Enterprise.
My team of experts that help to make magic happen.
Website and Graphic Designers
Lara Kisielewska
Lara has been bringing clients’ ideas and visions to life for 25 years. No matter what you have in mind, if you can think of it, she can create it for you. When she is done modifying your website, magazine, marketing kit, or 10-year anniversary logo, she can help you get it into the hands of your prospects.
Nancy Ruzow
Are you looking for visual designs and branding that will wow the socks off of everyone? From designs for investor pitches and product launches to website designs and design refreshes, with Nancy, you'll have visuals for your brand you can be proud of, and that will move you closer to reaching your business goals.
After 30 years of designing for all business types, Nancy offers the personal attention of a nuanced, visual storyteller combined with extensive and collaborative firm capabilities. She has won 77 awards and counting from the American Graphic Design Awards, Healthcare Marketing Awards, and many more.
Social Media Marketers
Margaret Brown
Margaret has been socializing brands since 2008. She helps businesses build digital communities, maximize social media, and develop profitable social media business plans. She has successfully served hundreds of businesses across the country and loves helping businesses and professionals.
Sidra Robertson
Sidra specializes in elevating the presence of brands on social media, developing high-quality, engaging, and creative social media posts, creating social media campaigns, and increasing and cultivating audiences through strategic engagement.
Public Relations Expert
Karen Taylor Bass
Karen is an award-winning PR expert, storyteller, speaker, and media coach. She has created strategic public relations and marketing campaigns for nonprofits, schools, corporations, luxury brands, celebrities, athletes, and entrepreneurs.
Karen’s placements range from the Associated Press, NY Daily News, New York Times, NPR, WBLS-FM (NY), Hot97-FM (NYC), ABC News, Washington Post, USA Today, Yahoo News, Oprah, AOL Parenting, Forbes to Entrepreneur magazine.
She has also been featured as a PR Expert and ‘Brand’ Mom in several media outlets including: Dr. Oz, CNN, BET, NBC Today, Fox-TV, ABC-TV Here and Now, WPIX-11, Entrepreneur, Essence, Newsday, NY Daily News and more.
What’s in it for you?
With this guidance, you will understand the psychological factors at play when being judged by your target audience and use them to your advantage to advance your business.
The advice provided will also help you present your brand in a more pulled-together, trustworthy, and established way online.
In a nutshell, your brand will be more liked. Being liked opens the door to being listened to, respected, and trusted enough to work with.
As a result, you will have a service business or organization you can be prouder of — successful and respectably admired by your circle of influence.
Take action!
With this said, getting started on your journey into brand strategy and brand messaging strategy development is simple.
What’s at Stake?
Attracting new members of your target audience will remain an uphill battle. Those you do not want to work with will continue to be drawn to you, business barriers will get taller, and you’ll statistically waste time and money on your marketing efforts.
Worst of all, you’ll continue to go relatively unseen, unheard, and misunderstood. Instead, let’s take some of the pressures of your service business off your shoulders so that you can be more successful and happier by working together.
Vision + Mission
To see all service business owners, especially minority-owned businesses, grow and scale for the positive trickle-down impact that their success will have on the communities they serve by developing a brand strategy and brand messaging strategy for them so that they advantageously build a deeper level of likability and trust with their target audience(s).