Vanessa C. Matthew

Vanessa has 18+ years of marketing industry experience and can help you create a brand that resonates with your audience and achieves your business goals. She specializes in developing engaging brand guidelines tailored to your unique marketing needs. Her structured and streamlined process is designed to make the branding process simple and stress-free for you. In addition, she provides an easy-to-follow workbook that guides you through each step of the branding process, so you can feel confident and empowered every step of the way.

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Vanessa's approach to brand strategy is all about improving your marketing efforts and building greater brand recognition, loyalty, and customer support. Whether you’re just starting out or you’re an established business, she can help you define your brand’s position, voice, personality, architecture, key messaging, and more.

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With an MS in integrated marketing communications, and experience teaching brand equity management and market research for WVU, Vanessa has worked with some of the world’s most recognizable brands like FedEx, Chase, Dr. Pepper, and Warner Media. She has also worked with smaller organizations like Fund Black Founders, the Boys and Girls Club of Harlem, and the International Association of Black Actuaries. Her expertise ranges from brand research to brand positioning, and to provide you with the full branding experience, she works with trusted marketing and design partners.

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Past roles: Marketing Executive, Nonprofit Development Director, Event Planner and Marketer, Market Research Analyst, and Brand Equity Management Grad School Instructor

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Relevant Education: Master’s in Integrated Marketing Communications (WVU)