Vanessa C. Matthew, Founder
About VCM Strategies
VCM Strategies, a brand strategy consultancy on the east coast, specializes in building brands people will love and support. With a structured, streamlined process, VCM Strategies creates engaging brand guidelines using an easy-to-follow workbook to improve clients' marketing efforts.
About Vanessa C. Matthew
Vanessa is a strategic brand thinker and architect. She has her MS in integrated marketing communications, taught brand equity management and market research for WVU, and has worked for companies such as Ketchum, where she worked on the client accounts of global brands (i.e., FedEx, Chase, and Dr. Pepper.) She's also worked with Warner Media, Fund Black Founders, and the International Association of Black Actuaries, to name a few.
As for her expertise, it ranges from brand research to brand positioning, helping support brands by defining their position, voice, personality, architecture, key messaging, and more. And to provide her clients with the full branding experience, she works with trusted marketing partners.
Past roles: Marketing Executive, Development Director, Event Planner, Market Research Analyst, and Brand Equity Management Grad School Instructor
Relevant Education: Master's in Integrated Marketing Communications (WVU)
A Few Clients Past & Present
Experience Harlem ○ F2M Fire & Drafting Designs ○ Fulp Diversity ○ Fund Black Founders ○ Harlem Entrepreneurial Fund ○ International Association of Black Actuaries ○ KQH Mental Health Counseling ○ Lil Divaz Spa ○ National Association for Women Business Owners (NAWBO) ○ Precise Grants ○ Public School 30M ○ RH Fire LLC ○ Swing It, Inc ○ The Leap Network ○ Town of Manchester, CT ○ Warner Media
Employers
Animal Care Centers of NYC ○ Burson-Marsteller ○ Girls Inc. ○ Hall Public Relations ○ Harlem Commonwealth Council ○ Ketchum Public Relations (Omnicom Group) ○ Mount Hope Housing Company ○ NYC Human Resources Administration (HRA) ○ Shiraz Creative ○ South Bronx Overall Economic Development Corporation (SoBRO) ○ West Virginia University ○ Woods Bagot
Contact
Let’s talk about your project and how I can help you. Prefer email? Find me at vanessa@vcmstrategies.com.
Clients featured in
