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Vanessa C. Matthew, Founder

About VCM Strategies

VCM Strategies, a brand strategy consultancy on the east coast, specializes in building brands people will love and support. With a structured, streamlined process, VCM Strategies creates engaging brand guidelines using an easy-to-follow workbook to improve clients' marketing efforts.

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About Vanessa C. Matthew

Vanessa is a strategic brand thinker and architect. She has her MS in integrated marketing communications, taught brand equity management and market research for WVU, and has worked for companies such as Ketchum, where she worked on the client accounts of global brands (i.e., FedEx, Chase, and Dr. Pepper.) She's also worked with Warner Media, Fund Black Founders, and the International Association of Black Actuaries, to name a few.


As for her expertise, it ranges from brand research to brand positioning, helping support brands by defining their position, voice, personality, architecture, key messaging, and more. And to provide her clients with the full branding experience, she works with trusted marketing partners.

Past roles: Marketing Executive, Development Director, Event Planner, Market Research Analyst, and Brand Equity Management Grad School Instructor

Relevant Education: Master's in Integrated Marketing Communications (WVU)

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A Few Clients Past & Present

Experience Harlem    F2M Fire & Drafting Designs    Fulp Diversity    Fund Black Founders    Harlem Entrepreneurial Fund    International Association of Black Actuaries    KQH Mental Health Counseling    Lil Divaz Spa    National Association for Women Business Owners (NAWBO)    Precise Grants    Public School 30M    RH Fire LLC    Swing It, Inc    The Leap Network    Town of Manchester, CT    Warner Media


Animal Care Centers of NYC    Burson-Marsteller    Girls Inc.    Hall Public Relations    Harlem Commonwealth Council    Ketchum Public Relations (Omnicom Group)    Mount Hope Housing Company    NYC Human Resources Administration (HRA)    Shiraz Creative    South Bronx Overall Economic Development Corporation (SoBRO)    West Virginia University    Woods Bagot


Let’s talk about your project and how I can help you. Prefer email? Find me at

Clients featured in

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Are We a Perfect Match?


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