Image by Jeff Sheldon

Simplify the decision to choose you.

With a service business, there are typically other service businesses or organizations offering services like yours. The key is to have those whom you want to help select you over your competition, with the competitor, at times, being those whom you want to help.

To help with decision-making, it is not your responsibility to convince people of your value. Instead, you are responsible for making sure people know the value you offer. A brand strategy and brand messaging strategy help greatly with this.

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Vanessa C. Matthew, Chief Brand Strategist


This is where I come in.

I can provide you with clear-cut, outcomes-based brand strategy and brand messaging strategy guidance.


When you work with me, you’ll be working with an energetic, fun brand strategist with over 15 years of marketing experience for nonprofit organizations and for-profit companies in executive roles.


This experience also includes conducting market research for Fortune 500 companies from Chase and Procter & Gamble to NBC Universal and Hewlett-Packard Enterprise.

Clients Love How Well-Versed I Am In All Things Brand

Brand Strategy


Brand Communications


Brand Research

Image by Ella Jardim

What’s in it for you?

With this guidance, you will understand the psychological factors at play when being judged by your target audience and use them to your advantage to advance your business.


The advice provided will also help you present your brand in a more pulled-together, trustworthy, and established way online.

In a nutshell, your brand will be more liked. Being liked opens the door to being listened to, respected, and trusted enough to work with.


As a result, you will have a service business or organization you can be prouder of — successful and respectably admired by your circle of influence.

Take action!

With this said, getting started on your journey into brand strategy and brand messaging strategy development is simple.

What’s at Stake?

Attracting new members of your target audience will remain an uphill battle. Those you do not want to work with will continue to be drawn to you, business barriers will get taller, and you’ll statistically waste time and money on your marketing efforts.


Worst of all, you’ll continue to go relatively unseen, unheard, and misunderstood. Instead, let’s take some of the pressures of your service business off your shoulders so that you can be more successful and happier by working together.

Vision + Mission

To see all service business owners, especially minority-owned businesses, grow and scale for the positive trickle-down impact that their success will have on the communities they serve by developing a brand strategy and brand messaging strategy for them so that they advantageously build a deeper level of likability and trust with their target audience(s).