Living by Company Values: The Key to a Thriving Business
Company values are a set of guiding principles that define what a company stands for, its purpose, and its approach to business.
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The VCM Strategies Blog
Get tips and advice on building your brand and engaging and delighting your audience.
- 3 min
Mastering Brand Image: How to Create Consistent and Cohesive Touchpoints for Your Audience
Developing a consistent and cohesive brand image across all touchpoints is essential to any successful marketing strategy.
- 4 min
Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience
Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.
How to Create a Desirable Service Brand
A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.
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Most Recent Posts
Living by Company Values: The Key to a Thriving Business
Company values are a set of guiding principles that define what a company stands for, its purpose, and its approach to business.
Mastering Brand Image: How to Create Consistent and Cohesive Touchpoints for Your Audience
Developing a consistent and cohesive brand image across all touchpoints is essential to any successful marketing strategy.
Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience
Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.
The Innocent Brand Archetype
The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.
The Role of Empathy in Developing Brand Messaging: Best Practices to Follow
When creating effective brand messaging, empathy may not be the first thing that comes to mind. But it’s actually a crucial factor in...
The Sage Brand Archetype
Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.
Picking the Perfect Palette: A Brand Strategist's Guide to Color Theory
The right brand colors is crucial for your brand's success. They create an emotional connection with your audience and so much more.
The Lover Brand Archetype
One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.
6 Elements of a Good Brand Strategy
A good brand strategy is essential for any business that wants to build a strong and differentiated brand.
The Hero Brand Archetype
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
The Key Elements of a Successful Brand Platform: What You Need to Know
A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.
How To Effectively Communicate With Stakeholders
Learn how to use brand research to make communicating with your audience easier and more effective.
Black Brand Archetypes (of the African Diaspora)
A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.
The Difference Between Branding and Marketing
It’s important not to confuse the terms branding and marketing. They are both strategic activities that will determine the success of your..
The Outlaw Brand Archetype
Notoriously counterculture, an Outlaw brand can be quite the rebel with a propensity for breaking the rules.
The Magician Brand Archetype
The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.
The Difference Between a Business Strategy, Brand Strategy, and Content Strategy
a brand strategy would involve setting long-term goals to develop a successful brand to reach its business goals.
6 Ways to Build Brand Loyalty
Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.
What Tools Do Brand Strategists Use?
Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.
How To Conduct a Brand Audit
A communications-based audit assesses the state of your brand and the communications from it.
Determining Your Competitive Frame of Reference Before Brand Positioning
What other ways have your potential, or current clients, considered solving the same problem you solve?
How To Tell Your Company’s Brand Story
A brand story is a narrative meant to gain an emotional reaction from your potential clients.
Alumni Interview with Vanessa Matthew – West Virginia University
Vanessa Matthew is a New York-based entrepreneur with a wealth of experience in brand building, marketing, and communications.
How to Identify Your Primary Target Audience
Learn how to determine if primary target audience and if they are the right target audience for you.
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