The Lover Brand Archetype
The VCM Strategies Blog
Get tips and advice on building your brand and engaging and delighting your audience.



- 3 min
6 Elements of a Good Brand Strategy

- 5 min
The Hero Brand Archetype
How to Create a Desirable Service Brand
A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.
Brand Strategy Insights
Most Recent Posts
The Lover Brand Archetype

6 Elements of a Good Brand Strategy


The Hero Brand Archetype

The Key Elements of a Successful Brand Platform: What You Need to Know


How To Effectively Communicate With Stakeholders

Black Brand Archetypes (of the African Diaspora)

The Difference Between Branding and Marketing


The Outlaw Brand Archetype


The Magician Brand Archetype

The Difference Between a Business Strategy, Brand Strategy, and Content Strategy

6 Ways to Build Brand Loyalty


What Tools Do Brand Strategists Use?


How To Conduct a Brand Audit

Determining Your Competitive Frame of Reference Before Brand Positioning

How To Tell Your Company’s Brand Story

Alumni Interview with Vanessa Matthew – West Virginia University

How to Identify Your Primary Target Audience

Research Nonprofit Donors or Risk Tanking Your Fundraising Campaign

What To Do Before Using Email Marketing

How You Should Approach Your Social Media Marketing Plan

Using Group Dynamics and Community Identities to Grow Your Business

How To Market Your Business Like The Pros

Alumni Feature: An Inside Look at Marketing Communications Careers

NAWBO Member Spotlight - Vanessa Matthew

