Living by Company Values: The Key to a Thriving Business
The VCM Strategies Blog
Get tips and advice on building your brand and engaging and delighting your audience.




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Mastering Brand Image: How to Create Consistent and Cohesive Touchpoints for Your Audience


- 4 min
Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience
How to Create a Desirable Service Brand
A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.
Brand Strategy Insights
Most Recent Posts
Living by Company Values: The Key to a Thriving Business


Mastering Brand Image: How to Create Consistent and Cohesive Touchpoints for Your Audience


Brand Storytelling: A Step-by-Step Guide to Connecting with Your Audience


The Innocent Brand Archetype


The Role of Empathy in Developing Brand Messaging: Best Practices to Follow


The Sage Brand Archetype

Picking the Perfect Palette: A Brand Strategist's Guide to Color Theory


The Lover Brand Archetype

6 Elements of a Good Brand Strategy


The Hero Brand Archetype

The Key Elements of a Successful Brand Platform: What You Need to Know


How To Effectively Communicate With Stakeholders

Black Brand Archetypes (of the African Diaspora)

The Difference Between Branding and Marketing


The Outlaw Brand Archetype


The Magician Brand Archetype

The Difference Between a Business Strategy, Brand Strategy, and Content Strategy

6 Ways to Build Brand Loyalty


What Tools Do Brand Strategists Use?


How To Conduct a Brand Audit

Determining Your Competitive Frame of Reference Before Brand Positioning

How To Tell Your Company’s Brand Story

Alumni Interview with Vanessa Matthew – West Virginia University

How to Identify Your Primary Target Audience
