The Lover Brand Archetype
One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.
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The VCM Strategies Blog
Get tips and advice on building your brand and engaging and delighting your audience.
- 3 min
6 Elements of a Good Brand Strategy
A good brand strategy is essential for any business that wants to build a strong and differentiated brand.
- 5 min
The Hero Brand Archetype
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
How to Create a Desirable Service Brand
A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.
Brand Strategy Insights
Most Recent Posts
The Lover Brand Archetype
One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.
6 Elements of a Good Brand Strategy
A good brand strategy is essential for any business that wants to build a strong and differentiated brand.
The Hero Brand Archetype
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
The Key Elements of a Successful Brand Platform: What You Need to Know
A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.
How To Effectively Communicate With Stakeholders
Learn how to use brand research to make communicating with your audience easier and more effective.
Black Brand Archetypes (of the African Diaspora)
A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.
The Difference Between Branding and Marketing
It’s important not to confuse the terms branding and marketing. They are both strategic activities that will determine the success of your..
The Outlaw Brand Archetype
Notoriously counterculture, an Outlaw brand can be quite the rebel with a propensity for breaking the rules.
The Magician Brand Archetype
The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.
The Difference Between a Business Strategy, Brand Strategy, and Content Strategy
a brand strategy would involve setting long-term goals to develop a successful brand to reach its business goals.
6 Ways to Build Brand Loyalty
Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.
What Tools Do Brand Strategists Use?
Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.
How To Conduct a Brand Audit
A communications-based audit assesses the state of your brand and the communications from it.
Determining Your Competitive Frame of Reference Before Brand Positioning
What other ways have your potential, or current clients, considered solving the same problem you solve?
How To Tell Your Company’s Brand Story
A brand story is a narrative meant to gain an emotional reaction from your potential clients.
Alumni Interview with Vanessa Matthew – West Virginia University
Vanessa Matthew is a New York-based entrepreneur with a wealth of experience in brand building, marketing, and communications.
How to Identify Your Primary Target Audience
Learn how to determine if primary target audience and if they are the right target audience for you.
Research Nonprofit Donors or Risk Tanking Your Fundraising Campaign
Research on your donors and supporters provides insights and long-term benefits.
What To Do Before Using Email Marketing
Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.
How You Should Approach Your Social Media Marketing Plan
Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.
Using Group Dynamics and Community Identities to Grow Your Business
Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.
How To Market Your Business Like The Pros
No matter how long you've been in the industry, you've got to market yourself well. Here's how.
Alumni Feature: An Inside Look at Marketing Communications Careers
Learn about Vanessa Matthew — graduated summa cum laude from the WVU Integrated Marketing Communications program and now a business owner.
NAWBO Member Spotlight - Vanessa Matthew
VCM Strategies is a brand strategy consultancy for service businesses and organizations.
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