The VCM Strategies Blog

Get tips and advice on building your brand and engaging and delighting your audience.

4 min

The Innocent Brand Archetype

The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.

5 min

The Role of Empathy in Developing Brand Messaging: Best Practices to Follow

When creating effective brand messaging, empathy may not be the first thing that comes to mind. But it’s actually a crucial factor in...

3 min

The Sage Brand Archetype

Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.

How to Create a Desirable Service Brand

A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.