The VCM Strategies Blog

Get tips and advice on building your brand and engaging and delighting your audience.

3 min

The Lover Brand Archetype

One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.

3 min

6 Elements of a Good Brand Strategy

A good brand strategy is essential for any business that wants to build a strong and differentiated brand.

5 min

The Hero Brand Archetype

Brands that embody the Hero archetype are often associated with bravery, courage, and determination.

How to Create a Desirable Service Brand

A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.

Brand Strategy Insights

The Lover Brand Archetype

6 Elements of a Good Brand Strategy

The Hero Brand Archetype

Most Recent Posts

Brand Strategy

6 Branding Criteria You Need To Know Before Branding Your Business

There are six elements of branding you must keep in mind when visually branding your business.