The Lover Brand Archetype
One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.
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The VCM Strategies Blog
Get tips and advice on building your brand and engaging and delighting your audience.
- 3 min
6 Elements of a Good Brand Strategy
A good brand strategy is essential for any business that wants to build a strong and differentiated brand.
- 5 min
The Hero Brand Archetype
Brands that embody the Hero archetype are often associated with bravery, courage, and determination.
How to Create a Desirable Service Brand
A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.
Brand Strategy Insights
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Here are seven must-have website pages you should have on yours and tips on how to create them.
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The Coaching Experience That Left Me In Tears of Sadness
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Learn how to delight your clients by implementing processes in your business that will facilitate delightful client moments.
7 Genius Ways You Can Put A Stop To Tanking Your Email Marketing Efforts
How do you lower the chances of your email landing in a dreaded spam or promotions folder? You follow these email marketing best practices.
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Are you wondering how email marketing can make a difference for your business? If so, read this article until the end to find out how.
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As a business owner, you need people to know that you can help them. Here's how.
5 Ways To Find Event Planning Business Clients
Need more event planning clients? Here are some ways you can increase your client pipeline to reduce dry spells for your business.
The Most Common Email Mistakes and How Best to Gracefully Avoid Them
Once you send an email, that is it. You can't correct it afterward. Follow my steps to catching typos in your emails before the public sees
ActiveCampaign Review: Marketing Automation On Another Level!
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Growing a business takes heart and steps outside one's comfort zone. So what should you do? Here's some specific things to do right now.
How to Create a Show-Stopping Website That Works Well for Your Nonprofit
In this article, we explore creating a nonprofit website donors will love using best-in-class nonprofit website examples.
10 Website Design and Development Mistakes To Avoid
Avoid these nine website creation mistakes to positively impact how many of your website visitors turn into new leads.
Is Wix Truly Bad for SEO?
Some say Wix is not SEO-friendly, but their is a lack of evidence that any platform trump another in this area.
What To Do When Someone Steals Your Website Content
After creating a website, the last thing you want to find out is that someone has plagiarized your original content. Here's what you can do.
6 Branding Criteria You Need To Know Before Branding Your Business
There are six elements of branding you must keep in mind when visually branding your business.
7 Easy Ways To Spark Your Creativity When Out of Ideas
During moments when creativity just stops flowing, there are seven easy ways to get back in the zone.
How to Build Brand Awareness With Inbound Marketing
Learn ways to build your brand using inbound marketing to increase brand awareness among your target audience to engage rather than disrupt.
How to Run a Structured Online Focus Group for Consumer Insights
A focus group is a powerful tool you can use to build your brand. Embrace it!
How People-Watching Can Boost Sales and Customer Loyalty
You can know your target audience better by observing them. Explore lessons learned from our ethnographic research of others.
How To Choose A Website Designer For Your Business
Hiring the right website designer is key. Here's a holy grail rundown of how to best go about hiring a website designer for your brand.
How to Determine What Your Audience Wants From You
Learn how to A/B test your social media content to create social media posts that people will pay attention to and want to consume.
Why You Need Marketing for Your Business
Marketing is a critical component of any successful business. Without a well-planned and executed marketing strategy, it's challenging...
10 Tips for Standing Out in a Competitive Industry
In today's highly competitive business environment, it can be challenging for a brand to stand out in a crowded industry.
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