The Lover Brand Archetype
The VCM Strategies Blog
Get tips and advice on building your brand and engaging and delighting your audience.
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6 Elements of a Good Brand Strategy
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The Hero Brand Archetype
How to Create a Desirable Service Brand
A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.
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