Why You Need A Brand and Messaging Strategy

About Brand and Messaging

Feeling like your business is drowning in a sea of others offering similar services to you can make you feel defeated, unseen, and unheard. The last thing you want is to feel ignored, especially when you have a business.


You are important. What you are doing for others is important. And attracting people to your business who are a joy to work with no longer has to be a mystery.


A brand strategy and messaging strategy will give your brand that je ne sais quoi to make you a magnet for your ideal clients. You will be able to provide your ideal clients with a brand experience they will be sure to love.


The brand strategy also allows you to increase business with less salesmanship because your brand expression will be more powerful and authentic.

Image by Oleg Laptev
Image by Chase Clark

A Necessity, Not A Luxury

A brand strategy and messaging strategy keeps you focused and lays the foundation for all marketing.


If you're on a mission to attract more clients willing to pay for your services because they see your value, a brand and messaging strategy is a necessity, not a luxury. 


Creating a brand and messaging strategy is the step you take before crafting a logo, website design, website content, or social media posts to ensure alignment with your brand goals. 

Attract the Clients You Really Want

If you continue to attract everyone but your ideal clients, you are in the right place. Let’s build a brand that attracts your dream clients with less effort and boldly connects you more deeply to them.


A brand strategy and messaging strategy also allows you to:

  • Align your brand essence and aesthetics

  • Gain a competitive edge over your competition

  • Communicate a consistent, cohesive brand message

  • Influence your client's perception of your brand

  • Increase the return on your marketing dollars

  • Push for premium pricing (pay you what you ask)

Image by Vladislav Klapin
Image by Tim Foster

Strategy Is Right For You If You...

  • Are serious about growing your business.

  • Are ready to make a real investment in your brand.

  • Want to market your business with a methodology.

  • Have a brand with an inconsistent look, feel, and message.

  • Had someone tell you that you needed one.

  • Are attracting clients who are not ideal.

  • Have a gap in your ability to position and sell your services.

  • You don't know who your ideal client is for your business.


Stay In The Know!

Can you keep a secret? I cannot! Get brand strategy and marketing tips complimentary for professional service firms. Sign up now, and do not miss bi-weekly marketing gold that will change the way you promote your business.


  • YouTube
  • RSS

©2018-2021 VCM Strategies | Brand Strategy Consultant | Email: vanessa@vcmstrategies.com | Phone: (646) 736-4710

All Rights Reserved | Registered, New York State. Privacy Policy