BRANDING SERVICES

Work with VCM Strategies for brand therapy, a brand audit, brand strategy development, brand identity design, and branding foundations.

STEP 1: START WITH BRAND THERAPY

Brand Therapy is a 3-hour Interactive Brand Strategy Workshop. After this workshop, you'll receive a roadmap for what you must do to build your brand effectively with branding and brand personality recommendations. Book your Clarity Call to determine if brand therapy is right for you.

 

STEP 2: CURRENTLY MARKETING? LET'S DO A BRAND AUDIT

When was the last time you checked the health of your brand? A brand audit is great if you feel like your brand is becoming stale. It could be time for a brand refresh. Key areas to be audited would be the brand experience for your target audience, internal brand (mission, vision, values...), external brand (logos, social, website, ads, and marketing materials), and competitors.

STEP 3: DRUM ROLL...BRAND STRATEGY

When you need brand clarity, increased brand awareness, marketplace differentiation, and better marketing, creating a brand strategy is an important next step. Executing marketing according to a brand strategy can lead to, on average, 3.5x more brand visibility and save up to 30 hours/month on content development.

 

This step includes the development of messaging, a brand personality, brand positioning, brand colors, content you can use for marketing, and more.

STEP 4: NO LOGO? A BRAND IDENTITY AWAITS

VCM Strategies designers will create a logo and graphic design elements to evoke your brand personality. Designers can also create a style guide for you to help you remain visually consistent across all communication channels with the dictation of things such as logo placement and usage.

STEP 5: LET'S BRING YOUR BRAND TO LIFE! BRAND FOUNDATIONS

Next, with fresh content and a new look, VCM Strategies can create a website design for you, with a specialization in designing Wix websites. Need social media marketing? At this stage, VCM Strategies can help you with social too.

WHY GO THROUGH THE BRAND STRATEGY PROCESS

To build a brand that delivers results, you need Brand Guidelines—the deliverable of the brand strategy development process. Brand guidelines make it easy to communicate your brand consistently, eliminate confusion, and provide design inspiration—ensuring everything appears as it should.

CASE STUDY

Discover how a new digital brand experience helped recast a Community Development Financial Institution's position, leading to over 2,000 local businesses receiving business assistance and over $1 million in dispersed loans. 

SPECIALIZATIONS

VCM STRATEGIES HAS PRIOR EXPERIENCE WORKING WITH:​​

Nonprofit Branding and Marketing
Membership Organization Marketing and Branding
Professional Service Firm Branding and Marketing
Academic Institutions Marketing and Branding Schools and Universities
 

CLIENTS LOVE VCM STRATEGIES

HERE IS WHAT THEY'VE HAD TO SAY!