Brand Strategy Education Structured For Results

SEE A DIRECT IMPACT ON YOUR SERVICE BUSINESS

Do you want a brand that naturally draws your audience to you?

Waking up every morning simply praying for the best for your service business or organization can wear on your soul after a while. If your marketing efforts to support the success of your business continue to fall flat, it is time for a change. It is time to stack the cards in your favor.

 

Well-known brands have become popular and profitable for a reason. They deliver on their promise, and they have a brand strategy and brand messaging strategy to support their business strategy.

 

If you do not believe me, look it up, and make the decision today to do the same for your business by signing up for my Brand Accelerator Program.

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Partners Past and Present

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This is where I step in. Over 12 weeks, I can teach you how to attract the right people, people you most want to serve, to your service business or organization who will understand your value and want to work with you.

It’s time to do what others aren’t willing to do.

Few people who manage a brand know what a brand strategy and brand messaging strategy are or how it will benefit them. But big companies do. In this program, you will learn how to leverage human psychology and behavior for a more pulled-together, trustworthy, and established brand presence that will attract your tribe naturally and with less effort.

Whether you are a startup or an existing service business, if you do not possess a brand strategy and brand messaging strategy, you are missing out on the opportunity to leverage human nature for your business growth. Your expertise is only one factor in your success. You must pair it with a brand strategy and brand messaging strategy to will best serve you.

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Work with a brand strategist with over 15 years of marketing experience by working with me. I have conducted market research for Fortune 500 companies from Chase and P&G to NBCU and HPE. I have also worked on the marketing of nonprofits and small businesses for years. Clear-cut brand guidance is only a few clicks away. Let me help you build a brand you can be proud of — respected and admired by consumers, peers, family, and friends.

By joining the Brand Accelerator Program, you will:

  • Build your brand faster than doing so by yourself.

  • Save yourself from years of frustration and wondering why your brand is still shaky.

  • Get clear on whom you serve and what you should say to them.

  • Understand how to attract people who will value the services you offer.

My Coaching Process

The Program Structure

During this 12-week program, we will meet once a week for two (2) hours to go over the week’s lesson, with a live Q&A call among your peers. Worksheets, exercises, and templates will be provided to complement each coaching session. 

If you miss any of the sessions for any reason, you can request up to two recordings for the missed sessions. In addition to these calls, you will have access to a forum/discussion board for collaboration and Q&As. 

It all starts with a 1:1 strategic planning call. We will discuss your goals during this call and clarify what you need to do to achieve them.

After the program begins, you will be able to schedule bi-weekly calls with me in addition to our kickoff call. During these calls, we can go over your assignments or discuss your brand, communications, or marketing during the program’s 12 weeks.

However, if you need to speak with me more frequently, you will need to download the Voxer App for text communications.

The Program Curriculum

The Brand Accelerator Program will teach you the four pillars to creating a research-based brand.

Module 1 - Brand Research

In this Module, you will create a solid foundation for your differentiated service brand messaging — visual, written, and oral — using in-depth brand research.

Module 2 - Brand Strategy

Humans often give human traits to things that are not living. It is how they can say they “LOVE” any business or organization. We need to do the same thing for your service business.

 

And if you are the service brand, you will learn how to present your personality consistently to others to attract those who want to serve and help you stand out.

 

The brand strategy also allows you to reach your marketing and business goals with less effort because your brand expression will be more powerful and authentic.

Module 3 - Messaging Strategy

With your brand strategy in hand, you will learn how to create your messaging strategy. Your messaging strategy will provide you with key brand messages and how to deliver them at the right time. You will never have to wonder what to say again.

 

And as part of your brand messaging strategy, you will also develop your brand guidelines and a compelling brand story to deepen your relationship with your target audience.

Module 4 - Brand Experience

In this Module, you will discover how to bring your brand to life externally and internally. You will learn how to activate the development of content and visuals, operationalize your brand, and measure your success.

Imagine if...

  • You could create more value

  • Feel more confident about the direction of your brand

  • Delight more people

  • Nurture your brand so that it is one of your most valuable assets

  • Tell your story in a way that draws your target audience to you

  • Increase how likely potential clients are to trust and do business with you

  • You can make those whom you serve feel relieved and seen when they find you

Through the Brand Accelerator Program, instead of just imagining, you are only 12-weeks away from living in that vision.

How You’ll Be Supported

1 Weekly Session

During our weekly sessions, we will go over the lessons you must learn. You'll also be able to ask questions about your assignments and have them answered. You will not only learn from me but from your group members.

I realize that extenuating circumstances may make your absence unavoidable. But I expect that when you join this program, you manage your commitments and priorities. Therefore, only two recorded sessions will be made available to you if you miss a session.

1:1 Support

To support you from the very beginning, we will schedule a one-hour 1:1 call to go over your strategic goals and the challenges you have been facing. After this call, you will be able to reach me via text or voicemail, and I will respond to you within a few hours.

 

Your time in the program also includes seven (7) 30-minute 1:1 calls to discuss your brand and marketing. Take advantage of the 1:1 time made available to you. I am here to save you time and frustration.

Accountability and Community

After each session, you will be asked to reflect on the lessons you've learned during class. You are to share your insights with me. You will also have assignments to complete that I will review. They will let me know how you are progressing through the program. Your feedback and assignments will also help guide our 1:1 calls.

Meet Your Instructor

I’ve executed marketing on behalf of nonprofits, global firms, and small businesses.

 

But, throughout my entire career, I’ve always found myself teaching others what I know, from senior leadership to interns. And whenever I speak about what I know, I am encouraged to teach.

 

With this said, I am trained and university-educated in best-in-class approaches to brand strategy and audience insights.

 

I am also well-versed in competitive analysis, surveying, ethnography, integrated marketing communications, and design by marketing and brand leaders.

 

My expertise makes it possible for you to receive clear-cut brand guidance that you can use to grow or scale your business.

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The Brand Accelerator Program is for those who manage the brand or marketing of a service business or service organization.

Marketing can be challenging. But the steps to creating a well-put-together brand with messaging you know will connect deeply with your target audience shouldn’t be a mystery. I will be your advisor, as well as your business and accountability partner. More importantly, I will provide you with structure.

What Other Professionals Are Saying

"Oh! Vanessa is a Godsend! I am so grateful for the opportunity to work with her. Few people have her level of creativity and her ability to think outside the box, all while breaking down complicated concepts to the most novice entrepreneur. I highly recommend Vanessa. She will give you the game plan to get your coins right!" - Liv Nicole, Owner | Unity Spaces

"Vanessa was educational, informative, and on-target. She was also able to handle questions from business owners with grace. It was a pleasure to hear her speak, as she is providing real value to those who need help with their marketing. All participants left the session with increased knowledge and confidence." - Asia Marchaman, Senior Analyst, New York University