Brand Strategy Education Structured For Results
SEE A DIRECT IMPACT ON YOUR BUSINESS
Do you want a more cohesive, pulled-together brand that naturally draws your ideal client to you?
Waking up every morning simply praying for the best can wear on your soul after a while. Who wants to play Russian Roulette with their livelihood?
When you think your business will flourish just for it to hit a wall over and over again, it is time for a change. It's time to stack the cards in your favor.
Well-known brands became popular and profitable for a reason. They deliver on their promise, and they have a brand and marketing strategy to support their business strategy.
Don't believe me? Look it up, and make the decision today to do the same for your business by signing up for my Brand Accelerator Program.
A Few Companies and Organizations I've Worked With
Public School 30M
It's time to do what others aren't willing to do.
Few businesses know what a brand strategy and messaging strategy is or how it will benefit them, but big companies do. In this program, you will learn how to leverage human psychology and behavior for a more pulled-together, trustworthy, and established brand presence that will attract your tribe naturally and with less effort.
No matter whether you are a startup or an existing business, if you don't have a brand and messaging strategy, you're missing out on the opportunity to leverage human nature for your business growth. Your expertise is only one factor in your success. It's time you pair it with a brand and messaging strategy that will best serve you.
Work with a brand strategist with over 15 years of marketing experience by working with me. I've conducting market research for Fortune 500 companies from Chase and P&G to NBCU and HPE. I've also worked on the marketing of nonprofits and small businesses for years. Clear-cut brand guidance is only a few clicks away. Let me help you build a brand you can be proud of — respected and admired by clients, peers, family, and friends.
By joining the Brand Accelerator Program, you will:
Build your brand faster than doing so by yourself.
Save yourself from years of frustration and wondering why your brand is still shaky.
Get clear on whom you serve and what you should say to them.
Understand how to attract clients who will value and invest in what you offer.
My Coaching Process
The Program Structure
During this 12-week program, we will meet once a week for two (2) hours to go over the week’s lesson, with a live Q&A call among your peers. Worksheets, exercises, and templates will be provided to complement each coaching session.
If you miss any of the sessions for any reason, you can request up to two recordings for the missed sessions. In addition to these calls, you will have access to a forum/discussion board for collaboration and Q&As.
It all starts with a 1:1 strategic planning call. We will discuss your goals during this call and clarify what you need to do to achieve them.
After the program begins, you will be able to schedule bi-weekly calls with me in addition to our kickoff call. During these calls, we can go over your assignments or discuss your brand, communications, or marketing during the program's 12 weeks.
However, if you need to speak with me more frequently, you will need to download the Voxer App for text communications.
The Program Curriculum
The Brand Accelerator Program will teach you the four pillars to creating a research-based brand.
Module 1 - Market Research
In this Module, you will create a solid foundation for your differentiated brand messaging - visual, written, and oral. To establish this foundation, you will need to understand your target audience and competition in-depth through market research.
Module 2 - Brand Strategy
Humans often give human traits to things that are not living. It is how they can say they LOVE any particular company. We need to do the same thing for your business.
And if you are the brand, you will learn how to present your personality consistently to others to attract your dream clients and help you stand out.
The brand strategy also allows you to increase business with less salesmanship because your brand expression will be more powerful and authentic.
Module 3 - Messaging Strategy
With your brand strategy in hand, you will learn how to create your messaging strategy. Your messaging strategy will provide you with key brand messages and how to deliver them at the right time.
Timing will be based on your ideal client's mindset so that your messaging does not miss the mark or going over their head. You will never have to wonder what to say again.
And as part of your messaging strategy, you will also develop your brand guidelines and a compelling brand story to deepen your relationship with your current and potential clients.
Module 4 - Brand Experience
In this Module, you will discover how to bring your brand to life externally and internally. You will learn how to activate the development of content and visuals, operationalize your brand, and measure your success.
Want this service 1:1, click this link to contact me directly.
You could create more value
Feel more confident about the direction of your brand
Delight more clients and your employees (if you have employees)
Nurture your brand so that it is one of your most valuable assets
Tell your story in a way that draws your ideal client to you
Increase how likely potential clients are to trust and do business with you
You can make potential clients who find you feel relieved and seen
Through the Brand Accelerator Program, instead of just imagining, you are only 12-weeks away from living in that vision.
How You'll Be Supported
1 Weekly Session
During our weekly sessions, we will go over the lessons you must learn. You'll also be able to ask questions about your assignments and have them answered. You will not only learn from me but from your group members.
I realize that extenuating circumstances may make your absence unavoidable. But I expect that when you join this program, you manage your commitments and priorities. Therefore, only two recorded sessions will be made available to you if you miss a session.
To support you from the very beginning, we will schedule a one-hour 1:1 call to go over your strategic goals and the challenges you have been facing. After this call, you will be able to reach me via text or voicemail, and I will respond to you within a few hours.
Your time in the program also includes seven (7) 30-minute 1:1 calls to discuss your brand and marketing. Take advantage of the 1:1 time made available to you! I am here to save you time and frustration.
Accountability and Community
After each session, you will be asked to reflect on the lessons you've learned during class. You are to share your insights with me. You will also have assignments to complete that I will review. They will let me know how you are progressing. Your feedback and assignments will also help guide our 1:1 calls.
Meet Your Instructor
I’ve done marketing on behalf of nonprofits, global firms, and small businesses.
But, throughout my entire career, I’ve always found myself teaching others what I know, from senior leadership to interns. And whenever I speak about what I know, I am encouraged to teach.
With this said, I am trained and university-educated in best-in-class approaches to brand strategy and audience insights.
I am also well-versed in competitive analysis, surveying, ethnography, integrated marketing communications, and design by marketing and brand leaders.
My expertise makes it possible for you to receive clear-cut brand guidance that you can use to grow or scale your business.
The Brand Accelerator Program is for professional service providers, coaches, consultants, and knowledge-based entrepreneurs that want to attract more clients to their business by doing a better job connecting with their ideal clients, but don’t have the proper foundation to market themselves thoughtfully.
Marketing your business can be challenging, but the steps to achieving a well-put-together brand, with content you know will connect deeply with your audience, shouldn’t be a mystery. I will be your advisor, as well as your business and accountability partner. More importantly, I will provide you with structure.
What Other Professionals Are Saying
"Oh! Vanessa is a Godsend! I am so grateful for the opportunity to work with her. Few people have her level of creativity and her ability to think outside the box, all while breaking down complicated concepts to the most novice entrepreneur. I highly recommend Vanessa. She will give you the game plan to get your coins right!" - Liv Nicole, Owner | Unity Spaces
"Vanessa was educational, informative, and on-target. She was also able to handle questions from business owners with grace. It was a pleasure to hear her speak, as she is providing real value to those who need help with their marketing. All participants left the session with increased knowledge and confidence." - Asia Marchaman, Senior Analyst, New York University