Web Content Strategy

[ AN INTEGRATED BRAND COMMUNICATION STRATEGY COMPONENT ]

A web content strategy is not content marketing, content writing, or a content marketing strategy. Rather, a content strategy is a game plan for engaging content.

Why Web Content Strategy?

A well-documented content strategy statistically leads to better content marketing results, creates a more robust and streamlined content consumption experience, and makes content marketing less stressful.

Step 1: The Review of Your Brand Messaging Strategy

You can’t create a web content strategy if you're missing critical key components of a brand messaging strategy. The brand messaging strategy process gives us the key brand messages we need to determine the direction to take your content.

Step 2: Content Marketing Audit

Suppose you have been marketing your business for at least a year. In that case, a content marketing audit will help identify content needs, content-brand alignment, and opportunities to improve your content marketing workflow. However, this is just the tip of the iceberg!

Step 3: Web Content Strategy

A cup of pencils that says, "I love strategy"

The destination to nowhere has no roadmap. This is why you need a content roadmap to set the long-term direction for all content-related initiatives. 

 

Let’s get you where you want to go by clarifying your content strategy goals, creating a content roadmap, and developing content-focused audience personas.

 

You will be unstoppable with these tools and a customer journey map, content pillars, a measurement approach, a channel strategy, a content workflow, a sample content calendar, and more.

 

A content strategy lets you create magnetic content with impact and less stress.

​At the end of this step, you will receive a user persona(s), a content map, a content brief, a sample editorial calendar, editorial guidelines, and an SEO/keyword document.

HERE IS WHAT THEY’VE HAD TO SAY!

CLIENT LOVE!