Just One Service
But three packages.
Under this brand strategy service, you will understand who your ideal target audience should be. You will also learn how to best position your brand in your competitive landscape. Both are determined from very in-depth market research.
This service includes Zoom virtual workshop sessions (up to 3 hours) to help create your internal brand and details about the personality, voice, tone, colors, and fonts you should use for your brand you will use for the foreseeable future.
I will then create a Brand Strategy Playbook -- a document you can share with your team or the vendors you work with to give you more control over how you and other people you work with bring your brand to life.
Your Investment: $35,000+
This payment can be divided over six months with a 10% service fee. This fee is
The Refined Brand Strategy
You deserve a professional, stunning website you can be proud of and that converts. You must have a brand strategy for this service. If you need an exceptional website design that commands the attention of those who visit, you are in the right place.
It is time for you to be a leader in your field and to look like one online.
I will meticulously craft a Wix website designed to impress and leave a positive lasting impression on others. And if you want a WordPress website, I have strategic partners to provide you with a WordPress website.
Websites Designs Include
SEO-friendly metadata descriptions
Social share renderings
Search result descriptions
Email subscriptions integration
Google Analytics setup
Domain name connection
Basic SEO setup
1-2 initial versions of the home page (depending on budget)
1-3 rounds of revisions (depending on budget)
Application of design across up to 7 pages
Assistance with web hosting and going live
Training in how to update content and maintain your website
Stock photography (not rights-managed)
Brand Clarity Roadmap
Through virtual workshop series, Brazen Marketer will align your business goals with brand and communications strategies.
Discovery and Strategy
In this phase, we will work together to ensure that your brand's foundation is solid and understand your target audience.
Exploring your brand's DNA will help to underpin how the expression of your brand.
This process includes a 3-hour brand strategy workshop. Depending on the service you select, hours of research.
Design and Production
Brazen Marketer will provide your brand's visual direction at this stage.
Once we agree on your brand's visual direction, your brand can be brought to life by our brand identity designers to express your new brand direction graphically.
Activation and Launch
Here is where Brazen Marketer will express your brand digitally and on social media taking all the information in Phase 1 and 2 to discuss your long-term strategy for growth and create either:
Engaging website content
A website designed in Wix
Social media posts
The Lean Brand Audit
If you want some insight into how you can improve your brand presence from a high-level, the Lean Brand Audit is for you.
We will evaluate your brand assets, brand platform, brand vs. your marketing and business objectives, communications, and provide recommendations.
This audit does not include individual interviews, focus groups, or in-depth market research.
Your investment: $4,500+
This payment can be divided over four months with a 10% service fee. Inquire for custom pricing and if you have questions.
The Simple Brand Strategy
If you have a modest budget, a simple brand strategy is a great way to determine your business' strategic brand direction.
Instead of investing in market research to support your strategy, Brazen Marketer will underpin your brand strategy with insights gathered from just a one-on-one workshop session.
You can always come back to Brazen Marketer for a more robust brand strategy when you are more situated in your market with the resources to invest in market research for a more informed strategy.
Your Investment: $2,500
Pricing is subject to change in the future.
The Signature Brand Strategy
You will receive everything mentioned under The Refined Brand Strategy in addition to a Communications Strategy.
The Communications Strategy details the marketing channels that would best suit your business, key messages with your brand's hierarchy for your brand beyond the positioning statement, and a client journey funnel.
Your Investment: $20,000+
This payment can be divided over six months with a 10% service fee. Inquire for custom pricing and if you have questions. (Avg. competitive price: ~$50K+)
The Grandeur Brand Strategy
You will receive everything mentioned under The Signature Brand Strategy in addition to an audit of a website, up to 7 pages, and a social media audit with insights.
Your Investment: $30,000+
This payment can be divided over six months with a 10% service fee. Inquire for custom pricing and if you have questions. (Avg. competitive price: ~$60K+)
Turnaround time for Refined, Signature, and Grandeur Strategies: Usually 8-10 weeks
Additional audiences or competitors to research increase pricing.
Survey development, interviews, and focus groups are an additional cost.
Flexible payment plan options are available.