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Brand Strategy

Find comfort and peace knowing you’re steps away from embarking on the wonderful journey of building your brand and its equity.

Maximizing Your Brand Potential

Unlock the Power of Your Brand

More Efficient Brand Marketing

You know that to take your brand to the next level, you need more clarity about your brand to ignite innovative approaches to your marketing and branding. But where’s the time in your busy day? Consequently, you also know that a clearer understanding of your customers or stakeholders and persuasive language targeted to them would be a surefire way to create marketing campaigns internally and externally that connect deeply with these individuals and drive tangible results. This is where VCM Strategies comes in.


VCM Strategies can provide you with the beauty of brand clarity, allowing for more efficient and effective marketing, communications, or development efforts, ultimately increasing your impact, reach, and revenue. So, consider a brand strategy if you’re looking for a fresh approach to your brand. The results will speak for themselves. VCM Strategies has works most with:

Better Brand Decision-Making

Feeling overwhelmed by the challenge of making the best possible decisions for your business or organization is natural. But it’s important to remember that these challenges can actually be overcome with the right approach. By taking the time to understand your brand’s values, customers or donors, stakeholders, and best brand messages, you can make informed decisions that align with these factors. This level of clarity and focus makes the decision-making process easier. Of course, there will still be uncertainties, limited information, biases, time constraints, and resource limitations to contend with. But by staying true to a brand strategy, you can confidently navigate these challenges.

Increased Brand Innovation

Are you interested in being able to truly identify areas of growth for your business or organization? A business or organization that has taken the time to strategically position itself in its industry will find these growth opportunities easier. But it starts with a brand strategy, which can be used to brand a program, service, or whole business or organization, all by taking the time to know your audience so well that you can tailor your messaging to meet their needs and preferences. This is something you can do with the help of VCM Strategies.


In turn, you will be able to build a stronger connection with your audience and establish your brand as a leader in its space. Part of creating a brand strategy also involves analyzing your competitors, market trends, and customer or stakeholder feedback. This will allow us to uncover new areas for expansion to meet the needs of your target audience.

Who Brand Strategy Is For

Brand strategy development is for businesses and organizations that want to:

Establish a clear brand identity that resonates with their target audience.

Differentiate themselves from competitors in a crowded marketplace.

Create a consistent brand experience across all marketing touchpoints.

Align their brand with their overall business goals, brand goals, and brand values.

Effective Brand Alchemy 

Brand Strategy Services

Image by Carlos Muza


  • Brand Audits

  • Customer Journey Audits

  • Visual Audits

Brand Discovery

  • Audience Research

  • Brand Immersion

  • Brand Research

  • Competitive Analysis

  • In-Depth Interviews

  • Leadership Meetings

  • Market Research

  • Stakeholder Interviews

  • Strategic Insights

  • Survey Development

Team Building Session
Image by Tyler Nix
Image by Cortney White

Brand Personality Development

  • Brand Archetypes

  • Brand Behaviors

Image by Charles Etoroma

Brand Supporter Profiles

  • Customer Personas

  • Stakeholder Personas

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Brand Strategy

  • Brand Architecture

  • Brand Nomenclature

  • Brand Positioning

Image by Steve Harvey

Verbal Identity & Messaging

  • Brand Story Development

  • Brand Voice & Tone Guidelines

  • Boilerplates & Elevator Pitches

  • Bios

  • Messaging Hierarchy

  • Mission Setting

  • Tagline Development

  • Value Propositions

  • Value Statements

  • Vision Setting

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Brand Guidelines

  • Brand Books

  • Brand Briefs

  • Logo Design Brief


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Brand Planning + Execution

  • Brand Rollout Plans

  • Employee Brand Toolkits

  • Branded Website Content/Copy

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Let’s Strategize!

“Vanessa provided just what I was looking for in helping to differentiate my brand and distinguish my book. If you’re looking for a strategic partner to help uniquely present your brand in a memorable and highly professional way, Vanessa is the one.”

Carol Fulp, CEO | Fulp Diversity (Representative of the United States of America to the United Nations General Assembly and Museum of African American History’s Living Legend Award-Winner)

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