All About Posh - Case Study

Updated: Feb 20



Overview


For over 20 years, All About Posh Events has designed memorable parties and weddings. All About Posh Events approached me to create a website design that would reinvigorate its clients and generate more sales for the business.


Challenge


All About Posh Events wanted to create a new website around new and existing services. They also wanted to enhance the client experience, present a more posh look to the world, and make the hire of All About Posh Events easier while still educating potential clients.


Solution


For All About Posh Events, I created a new logo that exuded sophistication​​​ while keeping the diamond element the owner loved. I also created a custom-designed responsive website design in Wix based on a brand strategy developed for All About Posh Events to give the owner a better understanding of her target market. SEO-friendly content was also created, targeted to her desired audience/market.


Logo Before



Logo After



Website Design Before



Website Design After*



Impact

  • A cleaner and more sophisticated logo for the brand.​

  • An engaging website with a user experience flow focused on generating new leads.


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