F2M Fire & Drafting Designs - Case Study

Updated: Feb 5


From new construction projects to full-scale retrofitting and renovations, F2M brings 20 years of excellence to all phases of fire sprinkler system design.

Unlike other fire sprinkler designers, contractors trust F2M to consistently provide innovative, code-compliant, gold-standard quality fire sprinkler designs for fire protection projects on-time and on-budget.


Before working with me, F2M's website did not reflect the brand's guidelines. The language spoke more about the company than about the people the company served and did not detail its services. I addressed these challenges and more.


I began this project with a brand strategy questionnaire given to one of F2M's business partners integrally involved in business operations.

With this partner, I used the questionnaire as a guide to pull out critical information about the business, its services, target audiences, and competitors.

With this information, I developed a brand strategy, communications strategy, and brand position that spoke to why F2M has been a trusted partner to general contractors and architects.

Website content was then created followed by an online brand presence and a capabilities statement F2M could be proud of for new contracting opportunities they were pursuing.


"When you're competing for contracting opportunities, you have to have a professional, modern website. Our last website design was outdated. We needed an online brand presence that we could be proud of, and that would let others know that we are an established business they can trust.

We were referred to Vanessa, and it was so much fun working with her. She listened to our needs, reframed our communication with our target audiences, and designed a website we now love to show to others. We look forward to working with her on future marketing projects for our business."

- Fernandez and Farah McKenley, Owners | F2M Fire and Drafting Designs

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