If you care about your business, it will grow and evolve. This statement is true about Wix. Wix is a highly advanced website design platform and a favorite of mine, with VCM Strategies hosted on Wix.
Wix is also great for brand stewards who do not want to rely on someone to update their website continually. Wix is also SEO-friendly, despite backlash from WordPress (WP) loyalists.
Here is the thing, Wix is newer to the market compared to WordPress. Statistically speaking, WordPress would have more proof points over time that would present WP as the better platform for SEO. However, all data points in life can be misconstrued or positioned so that you would come to believe that Wix sorely lacks behind WordPress when it doesn't.
The Wix SEO Wizard
For those wondering, Wix provides all of its customers with an SEO Wizard. It is highly intuitive, allowing you to get listed on Google's search engine with ease. In addition, Wix provides you with a checklist to meet all of Google's website requirements for being listed on its search engine, including the ability to add keywords to help you get found online.
You can also add JSON-LD Structured Data or JavaScript Object Notation. According to Wikipedia, JSON-LD is a very common data format with a diverse range of applications, one example being web applications that communicate with a server.
And according to Google, "structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on."
Essentially, this structured markup makes it easier for Google to index the content on your website for platforms like Google. According to Google, once you finish the Wix SEO Wiz, a person can find your website on Google within seconds.
Mobile-Friendliness of Wix
The mobile-friendliness of a website is vital to a website's ranking too. Since 70% of online searches are mobile, Google wants its users to have a great online experience from their platform to your website.
So, you'll be happy to know that Wix lets you customize the mobile experience you can offer to your website visitors. In the backend of Wix, you can see how your website will look on mobile devices and restructure your mobile site to improve the quality of the mobile experience you offer to visitors.
For example, you can edit colors, font sizes, the mobile menu layout, more deeply optimize for mobile, and so much more. Changes to your mobile site on Wix in no way impact the look and feel of your desktop site.
And how do mobile sites rank? Great, if not better than, other website platforms.
So, Can You Rank Well on Wix?
In short, yes, you can rank well on Google's search engine using Wix as long as you have taken the time to do your keyword research and are employing SEO keyword strategies to rank higher over time on Google or any other search engine. To date, those who have stated that they do not trust how well their website will rank on a search engine using Wix cannot show me sound data to support their case.
Advancements are happening every day in the tech space. It would be wise not to write off any platform that you see making strong strides to compete in the market. They are top competition to WordPress for a reason. Don't base your decision on which website design platform to go with based on information from over two years ago.