NAWBO Member Spotlight - Vanessa Matthew
VCM Strategies is a brand strategy consultancy for service businesses and organizations. It was created from the owner’s desire to understand marketing. Then, to share her understanding with others when it began as a blog in 2007.
VCM Strategies services include brand strategy, messaging framework development, and content and creative services to express a brand after a strategy has been created
VCM Strategies challenges clients to think about marketing authentically and from a holistic perspective to build a community around their brand. Clients are also pushed to make marketing decisions based on consumer insights and not haphazardly.
Why did you choose this particular business/industry?
“I’ve been engaged in some form of marketing or another since I was in high school when I started my own cake business to pay for college applications at 15 years old. My cake business was called Divine Cakes.”
Who is your ideal client?
“A purpose-driven brand guardian motivated by the desire to serve more people positively. This person would be someone who doesn’t look at marketing as a commodity but values a seasoned marketer with a strategic thinking approach to human-to-human marketing. Most importantly, a brand guardian who will not try to negotiate way below my rate or believe that marketers and strategists should guarantee results to be paid for their efforts.”
What would your clients say about you?
“My clients speak very highly of me. I haven’t had a negative review yet. Clients have said that I show a personal interest in their success and enjoy working with me. Clients have also told me that I’ve given them brands they’re proud of showing off.
Most recently, two clients praised me for a wonderful experience. They highlighted my professionalism and passion for marketing and brand strategy.
Clients have also called me a Godsend. One client so happy with the work I did for her she began to cry.
Better yet, one client said, and I quote, “You know you’ve found something special when making that monthly vendor payment is more of a celebration than a pain point.”
What do you love about your life?
“I love that I have a wonderful husband and many people in my life who love and care about me.”