Updated: Feb 20
In the past, I worked with a few beauty brands. Below are the beauty brands I've worked with.
Beauty by Jackie B.
Beauty by Jackie B., a wax and lash studio, is setting out to prove that waxing does not have to be a painful experience. And that your lashes can always look like you are ready to step out on a runway.
For Jackie, I:
A brand/logo that would stand out in the market.
Business and customer care card designs.
A custom, responsive website design for the company's expansion.
A market research report with buyer personas.
Retouched lash photos for social media posts.
SEO-friendly content for the entire website.
Market research helped Jackie determine how best to communicate with her audience. The research revealed the emotional reasons why women get eyelash extensions.
She was also able to learn the emotional reasons women get wax services. Now, she can better position her brand in the minds of her customers.
I also provided Jackie with a new logo and social media templates. A new social media logo resulted in a 400% increase in followers in less than a year.
The new branding also conveyed professionalism, which boosted customer trust. She now sees a 10% increase in clients quarterly.
Indigo Beauty Cosmetics
Indigo Beauty Cosmetics is a brand-new lipstick line created by Tamara Farrell. The brand's name was inspired by her autistic son, an "Indigo" baby. Tamara approached me for help revamping the look and feel of her brand, including creating her website.
For Indigo, I created:
Created new social media visuals for the brands.
Authored SEO-friendly content for social media pages.
A compelling brand story for Indigo Beauty Cosmetics.
A custom, responsive website design in Shopify.
Conducted hashtag research for social media.
A refreshed logo design.
The revamp of Indigo Beauty Cosmetic's social presence.
A 150% increase in social media followers in less than 24 hours.
Increased outreach for partnership opportunities.
Post engagements increased by 158%.
Post reach increased by 40%.
Hair Siren is Stephen Jay White, the creative hair art genius who brings passion to hair as an art and a soul-quenching experience, which can transform lives with the change. For the Hair Siren, Brazen Marketer created a website that would appeal to those looking to feel like a new person.
"No, seriously. You don't need to go to anyone else. Vanessa's design of my website left me completely speechless! I was so nervous about venturing out on my own as a business owner. She not only created my website but helped me with the resources and tools I needed to get my business established. She just really cares about her clients."
- Stephen J. White, aka The Hair Siren
Beats and Beauty
When you have two loves, combining them can be a beautiful thing. Beats & Beauty by Sophia Placido is a new business that combines music with personal care. She turned to me for the design of her new website.
For Beats & Beauty, I created:
Edited professional photos to blend into the look and feel she desired for her website.
Executed front-end programming for the website to create anchored links.
A beautiful, SEO-optimized website Sophia is now proud to show off.
Swing It Inc.
Swing It Inc. desired to have its products placed in major retail stores. For Swing It Inc., I created a pitch deck for the company so that they may approach bigger stores for product placement for business growth and scale.