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The VCM Strategies Blog

Get tips and advice on building your brand and engaging and delighting your audience.

Black Brand Archetypes (of the African Diaspora)

A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.

How to Create a Desirable Service Brand

A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.

Brand Strategy Insights

The Hero Brand Archetype

The Key Elements of a Successful Brand Platform: What You Need to Know

How To Effectively Communicate With Stakeholders

How To Effectively Communicate With Stakeholders

Most Recent Posts

The Hero Brand Archetype

Brands that embody the Hero archetype are often associated with bravery, courage, and determination.

The Key Elements of a Successful Brand Platform: What You Need to Know

A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.

How To Effectively Communicate With Stakeholders

How To Effectively Communicate With Stakeholders

Learn how to use brand research to make communicating with your audience easier and more effective.

Black Brand Archetypes (of the African Diaspora)

A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.

The Difference Between Branding and Marketing

The Difference Between Branding and Marketing

It’s important not to confuse the terms branding and marketing. They are both strategic activities that will determine the success of your..

The Outlaw Brand Archetype

Notoriously counterculture, an Outlaw brand can be quite the rebel with a propensity for breaking the rules.

The Magician Brand Archetype

The Magician Archetype is about transformation, making dreams a reality, and changing what is to what could be.

The Difference Between a Business Strategy, Brand Strategy, and Content Strategy

a brand strategy would involve setting long-term goals to develop a successful brand to reach its business goals.

6 Ways to Build Brand Loyalty

Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.

What Tools Do Brand Strategists Use?

Brand strategists must rely on a diverse and expanding set of skills and approaches. Here are a few tools brand strategists use.

How To Conduct a Brand Audit

A communications-based audit assesses the state of your brand and the communications from it.

Determining Your Competitive Frame of Reference Before Brand Positioning

What other ways have your potential, or current clients, considered solving the same problem you solve?

How To Tell Your Company’s Brand Story

A brand story is a narrative meant to gain an emotional reaction from your potential clients.

How to Identify Your Primary Target Audience

How to Identify Your Primary Target Audience

Learn how to determine if primary target audience and if they are the right target audience for you.

Research Nonprofit Donors or Risk Tanking Your Fundraising Campaign

Research Nonprofit Donors or Risk Tanking Your Fundraising Campaign

Research on your donors and supporters provides insights and long-term benefits.

What To Do Before Using Email Marketing

Content Marketing

What To Do Before Using Email Marketing

Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.

Using Group Dynamics and Community Identities to Grow Your Business

Using Group Dynamics and Community Identities to Grow Your Business

Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.

How To Market Your Business Like The Pros

How To Market Your Business Like The Pros

No matter how long you've been in the industry, you've got to market yourself well. Here's how.

Can A Marketer Guarantee Results?

Can A Marketer Guarantee Results?

If a marketer tells you that they can guarantee any ROI, you need to run or get ready for many disappointments.

6 Branding Criteria You Need To Know Before Branding Your Business

6 Branding Criteria You Need To Know Before Branding Your Business

There are six elements of branding you must keep in mind when visually branding your business.

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