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The VCM Strategies Blog

Get tips and advice on building your brand and engaging and delighting your audience.

How to Create a Desirable Service Brand

A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.

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