The VCM Strategies Blog

Get tips and advice on building your brand and engaging and delighting your audience.

4 min

The Innocent Brand Archetype

The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.

5 min

The Role of Empathy in Developing Brand Messaging: Best Practices to Follow

When creating effective brand messaging, empathy may not be the first thing that comes to mind. But it’s actually a crucial factor in...

3 min

The Sage Brand Archetype

Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.

How to Create a Desirable Service Brand

A desirable brand is a charismatic brand that takes time to understand its stakeholders, becoming a twin flame. This concept paper discusses why a business plan is needed, key components of a brand strategy, brand strategy frameworks, brand archetypes, visual identity, the makings of a content strategy, and one's marketing strategy. Download this concept paper jam-packed with information today.

Brand Strategy Insights

The Innocent Brand Archetype

The Role of Empathy in Developing Brand Messaging: Best Practices to Follow

The Sage Brand Archetype

Most Recent Posts

Brand Strategy

The Innocent Brand Archetype

The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.

Brand Strategy

The Role of Empathy in Developing Brand Messaging: Best Practices to Follow

When creating effective brand messaging, empathy may not be the first thing that comes to mind. But it’s actually a crucial factor in...

Brand Strategy

The Sage Brand Archetype

Sages are the wise mentors who have devoted their lives to learning and sharing their knowledge with others.

Brand Strategy

The Lover Brand Archetype

One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.

Brand Strategy

The Hero Brand Archetype

Brands that embody the Hero archetype are often associated with bravery, courage, and determination.

Brand Strategy

The Key Elements of a Successful Brand Platform: What You Need to Know

A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.

Content Marketing

What To Do Before Using Email Marketing

Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.

Content Marketing

How You Should Approach Your Social Media Marketing Plan

Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.

Brand Strategy

Using Group Dynamics and Community Identities to Grow Your Business

Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.

Content Marketing

7 Genius Ways You Can Put A Stop To Tanking Your Email Marketing Efforts

How do you lower the chances of your email landing in a dreaded spam or promotions folder? You follow these email marketing best practices.

Content Marketing

3 Great Ways To Grow Your Business to Serve More People

Growing a business takes heart and steps outside one's comfort zone. So what should you do? Here's some specific things to do right now.

Content Marketing

7 Easy Ways To Spark Your Creativity When Out of Ideas

During moments when creativity just stops flowing, there are seven easy ways to get back in the zone.

Content Marketing

How to Build Brand Awareness With Inbound Marketing

Learn ways to build your brand using inbound marketing to increase brand awareness among your target audience to engage rather than disrupt.

Content Marketing

How to Determine What Your Audience Wants From You

Learn how to A/B test your social media content to create social media posts that people will pay attention to and want to consume.

Brand Strategy

Why You Need Marketing for Your Business

Marketing is a critical component of any successful business. Without a well-planned and executed marketing strategy, it's challenging...