Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.

Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.

Learn ways to build your brand using inbound marketing to increase brand awareness among your target audience to engage rather than disrupt.

Learn how to A/B test your social media content to create social media posts that people will pay attention to and want to consume.

Even if word-of-mouth marketing is working for you right now, the traction will slow down at some point.